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What Foot Locker’s New Partnership with Salomon Says About the Sneaker Market
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Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers
Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. While capabilities vary, the benefits are clear: according to research…
Features July 22
Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign
Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.” The luxury brand will offer items to help users playing…
News July 19
Gentle Monster
Eyewear brand Gentle Monster, known for its eclectic approach to both product and store design, has opened a flagship location in The Avenue at American Dream mall in New Jersey,…
News July 19
Pacsun Taps Pinterest to Drive Home Fall Campaign: ‘Better in Baggy’
This fall, things are going to get baggy, at least according to Pacsun and its consumer community, The Pacsun Collective. The retailer’s back-to-school campaign centers on the theme “Better in…
News July 19
Beyond Completes Overstock.com Revival with Revamped Website, New Categories
Beyond, Inc. — owner of the Overstock, Bed Bath & Beyond and Zulily brands — is celebrating the successful resurrection of Overstock.com with a “Grand Reopening,” featuring a new look…
News July 19
New Returns Platforms Promises Customers Instant Refunds
Reshop, a platform that provides instant refunds (not store credit) to shoppers returning items from participating retailers, has debuted with retailer partners including Steve Madden and Alo Yoga. Reshop, which…
News July 19
Resale Marketplace GoodBuy Gear’s Secret Weapon to Earn Parents’ Trust — AI
Resale may be a hot sector at the moment, but that doesn’t mean it’s an easy business to be in, especially when it comes to making money. Selling used goods…
Features July 19
Why Inbound CX Tunnel Vision can Undermine Retailer Operations
The number of packages delivered by Amazon Logistics in the U.S. more than doubled once the pandemic started, and while domestic volume has eased a bit, the company still delivered…
Executive Viewpoints July 19
John Deere Rejects Support for ‘External Social or Cultural Awareness’ and ‘Diversity Quotas’
John Deere has joined fellow rural-oriented brand Tractor Supply in cancelling support for both progressive causes and diversity, equity and inclusion (DEI) principles. In a statement on X, the retailer…
News July 18
