Retail TouchPoints

Levi’s to Expand In-Store Associate ‘BackPocket’ App to Mexico

Levi’s will create a localized Mexican version of its in-store associate BackPocket app, already in use in 14 countries including the U.S., Canada and a number of European nations. The…

Arc’teryx

Arc’teryx Equipment has opened its largest brand flagship at 580 Broadway in New York City. The two-story, 14,164-square-foot space was designed to spotlight circularity as the future of retail while…

Inside Bionic Retail

Roblox Unlocks In-Game Commerce with Shopify Integration

Roblox has announced a new commerce integration with Shopify that will allow brands with Shopify storefronts to sell physical items directly in their Roblox games. Shopify plans to begin piloting…

JCPenney and Jamey Perry Launch Fashionable Adaptive Apparel Line

JCPenney has partnered with disabled writer and athlete Jamey Perry on a line of fashionable, functional apparel for women who use wheelchairs. The collection includes 18 styles at prices ranging…

Thrive Market Taps Instacart to Launch New Retail Media Network

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its…

Amazon Streamlines Sales of Brick-and-Mortar Inventory with New Integration

Data management platform Feedonomics has integrated with Amazon Today, a program that allows retailers with brick-and-mortar locations to sell their in-store inventory on Amazon. Participating Amazon Today retailers can provide…

What We’ve Learned from 20 Years of Trying Virtual Try-Ons 

According to recent estimates, there are over 26 million ecommerce sites globally. Still, despite the convenience and wealth of choice that online shopping offers (and shoppers love), these sites are only…

Snoop Dogg Sparks Brand Awareness, Lowers Acquisition Costs for Solo Stove

When Luana Bumachar joined Solo Brands as its Chief Marketing Officer earlier this year, there was a big debate permeating the industry: did Solo Brand’s viral campaign with Snoop Dogg…