Retail TouchPoints
Tinuiti’s Andy Taylor on How Should Retailers Plan Holiday Ad Spend: The RetailTouchPoints.com Q&A
Key takeaways Retail marketers heading into the 2026 holiday season should avoid major late-stage campaign restructures and instead optimize within existing platform mixes using Q3 performance data as a guide....
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Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
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