Retail TouchPoints
What American Eagle, Journeys and Tillys Are Betting On This Back to School
American Eagle, Journeys and Tillys marketing leaders detail their 2026 back-to-school campaigns, including low-rise denim, an ensemble cast and a bet on brand over promotion, as NRF, Deloitte and PwC...
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Retailers, CPG Partners Making Sense Out Of Sensory Marketing
One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different, while compelling consumers to take interest in products. Recently, the buzz is…
News August 20Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
