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Adidas Pilots New Contextual Commerce Ad Tool
Adidas will be the first retailer to utilize a new contextual commerce solution from media platform Teads, which will allow the sporting goods brand to offer tailored product ads to…
News October 31
DoorDash and Lyft Partner to Cross-Promote Rideshare and Delivery Benefits
DoorDash and Lyft are working together to combine ridesharing and delivery benefits. Members of the DashPass loyalty program can now receive monthly rideshare benefits with Lyft at no additional cost,…
News October 31
Clarks Continues Roblox Reign with ‘Stranger Things’ Drop
Up to 88.9 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and identity exploration. As a result, brands are now using Roblox to create…
Features October 31
Mobile Wallets: Unlocking a Powerful New Marketing Channel
Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update, developers can send wallet notifications, letting…
Executive Viewpoints October 31
On Running Hosts High-Tech Pop-Up in Tandem with NYC Marathon
On Running is hosting a pop-up called On Labs NYC in celebration of the NYC Marathon, which will take place this Sunday, Nov. 3. The pop-up will feature On’s new…
News October 30
PetSmart Adds Grubhub as Delivery Option
PetSmart has partnered with Grubhub to offer on-demand delivery of more than 14,000 items from its 1,400+ locations in all 50 states. PetSmart already offers delivery via Instacart as well…
News October 30
UPDATE: Adidas, Ye Settle Dispute; Remaining Yeezy Stock Sold at Cost
[Update as of 10/30/24] Following multiple lawsuits, Adidas said it has reached an out-of-court settlement with Ye (a.k.a. Kanye West), regarding the dissolution of their partnership following antisemitic comments made…
News October 30
Shein Debuts Children’s Place Branded Storefront
The Children’s Place has opened an online storefront on the China-direct app Shein, marking a significant step for both retailers. Shein opened its online marketplace to third-party sellers in May…
News October 30
AliExpress Opens to U.S. Sellers as it Preps for 11.11 Singles Day
AliExpress is putting out the welcome mat for U.S.-based merchants via AliExpressDirect, with 0% commissions and $0 onboarding costs for new sellers as part of a special introductory offer. The…
News October 30
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