Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
Retail insiders at Forrester, Circana and more weigh in on how competing promotions from Amazon Prime Day, Target and Walmart this month are impacting consumer behavior and long-term results.
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Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
