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Social Media Requires New Metrics To Support Retailer Investment
Twitter, Facebook, blogging and other forms of social media are hot topics, even in a recessionary economy. In fact, The National Retail Federation’s Shop.org and Forrester Research found that among…
News October 8
Mobile Channel Expanding As Macy’s, JC Penney Launch Sales Initiatives
The mobile phone is quickly emerging as a new sales channel, with mainstream department stores JC Penney and Macy’s adopting new mobile initiatives with high expectations. Other consumer brands are…
News October 2Mobile Marketing Strategies Yield Greater ROMI than Traditional Media
For the best-in-class companies that have taken the leap into mobile marketing, 65% are satisfied with their average Return on Marketing Investment (ROMI) compared to 40% satisfaction with ROMI for…
News October 1
The 7-Point Checklist for Building Out A Successful Mobile Marketing Channel
Editor’s Note: The following is the second article in a three-part series on mobile and retail that explores where, how and what to leverage when launching your mobile strategy. View…
News October 1AAFES Adds Task Management App From Reflexis
The Army and Air Force Exchange (AAFES), which operates more than 3,150 retail facilities for U.S. military service members, retirees, and their families in more than 35 countries and all…
News September 24
Shopper Attitude Analysis Helps Shape Retailers’ Sales, Marketing Strategies
TJMaxx shoppers were more confident than Gap shoppers during the difficult economic times in late 2008, giving TJMaxx an edge in bringing in sales, according to ForecastIQ, a service of…
News September 24
Tips to Optimize User Experience for the eCommerce Store Front
What makes an eCommerce Web site a success? Obviously you must have a differentiated, quality product or service to sell and a marketing strategy to sell it. The performance of…
News September 24
Research Shows Providing Price Comparisons Wins Shopper Loyalty
Consumers are more loyal to retailers who provide information on competitors’ prices, according to the e-tailing group report “Comparison Shopping is a Way of Life,” published in September of 2009.…
News September 17
Leading Salon Streamlines Inventory & Interactions From Walk-in To POS
While some retailers are struggling to win customers over in a recession, the service retail sector is thriving. Knowing that people still need haircuts, the key objective at Ratner Companies…
Features September 16
