Retail TouchPoints

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Transforming Retail: From Bricks to Clicks

By Leslie Belcher, President, Jesta I.S. Inc. The economic downturn created a challenging environment for retailers as the concentration of consumer spending has had a direct effect on overall retailing.…

News April 29

Viewpoints Acquires Ecoscene; Adds User-Generated Reviews of Green Products

Viewpoints Network, a social technology and media company recently announced that it has acquired Ecoscene, the two-year old Chicago-based consumer reviews Web site focused on green products. Viewpoints’ purchase of…

News April 29

Shopper Identified Transaction Data Driving Next Gen Retail Ecosystem

The next generation retail industry ecosystem will be driven by relevant marketing to the individual shopper, according to the keynote presentation during by Gary Hawkins at yesterday’s Retail 3.0 Virtual…

News April 22

Solution Spotlight: First Insight Brings Consumer Trends to Retail Decision Makers

Concept: First Insight is aimed at connecting retailers and manufacturers to the voice of the consumer to optimize and streamline critical business decisions. By tapping into the current thinking of…

News April 22

Bazaarvoice Teams with Google to Bring Product Reviews to Google Search and Ads

Bazaarvoice, a leader in hosted social commerce applications yesterday announced at the Social Commerce Summit 2010 that it has partnered with Google to share high-quality product review content from Bazaarvoice…

News April 22

Mobile the Next Frontier for Consumer Marketing

By Jay Henderson, Director of Product Marketing, Unica The tremendous success and media buzz around Apple’s iPhone and Google’s Android have marketers paying a lot more attention to mobile marketing. …

News April 22

Foursquare Social App Gives Retailers Location-Based Loyalty TouchPoint

Keeping pace with the social scene, Foursquare is emerging as another way consumers can keep friends informed about their whereabouts and favorite places to shop. The startup presents a new…

News April 15

New Merkle Research Offers Insights on Consumers’ Mobile Email Behavior

Mobile users younger than age 40 are more likely to access their personal email via mobile devices compared to older users, with peak access and frequency rates for those in…

News April 15

Market Basket Analytics: Using Transactional Data to Increase Sales and Customer Satisfaction

By Bill Robinson, Senior Advisor, QuantiSense In today’s market, it’s more important than ever for retailers to understand their customers and their buying patterns. If you don’t have exactly what…

News April 15
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