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Ana Silver Deploys Personalized Email To Increase Brand Awareness And Purchase Rates
In order to more efficiently reach their target audiences, today’s retailers must find new ways to deploy customized communications. Ana Silver Co., a jewelry designer and retailer, attributes a significant…
News August 24Social Media “Fatigue” Impacts Channel Growth
Although analysts have predicted that social media will continue to have a significantly positive effect on brand awareness and purchase decisions, a new report by Gartner has revealed a growing…
Features August 23Customer Service Impacts Brand Loyalty and ‘Word-Of-Mouse’
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in to the latest news and…
Features August 22Forzani Attributes WMS Success To Business Ownership Of Implementation
Choosing the right solution provider is vital, but business ownership of a project implementation is the key to success, according to Keith Lambert, Senior Vice President Of Supply Chain and…
News August 19Bulletin Board: Week of 8-15-11
Google Acquires Motorola Mobility Google recently acquired Motorola Mobility for approximately $12.5 billion. The acquisition will enable Google to supercharge the Android ecosystem as well as enhance its competition in…
News August 18Retail TouchPoints Trend Round-Up: F-Commerce, Mobile, Social And Customer Engagement
Retail trends are constantly changing to match consumer lifestyles and preferences, and for this reason it can be difficult for retailers to keep up. During 2011, retailers were introduced to…
Features August 17Consumer And Technology Challenges In A Cross-Channel World
Q&A with Jerry RIghtmer, President, Starmount Systems In this exclusive Q&A with Retail TouchPoints, Jerry Rightmer, President of Starmount Systems, shares his view of the current cross-channel marketplace and his…
Executive Viewpoints August 17Preparing To Mobilize The Retail Workforce
Exclusive Q&A with Frank Riso, Senior Director, Global Retail Lead, Motorola In its annual holiday study, Motorola took a new approach to its traditional consumer survey, questioning store associates as…
Executive Viewpoints August 17Cross-Channel Dialogue Enhances Customer Loyalty
Shoppers are using multiple channels to research product information and collect reviews before completing a purchase. Noting this trend, retailers are meeting consumers at their channels of choice and providing…
News August 17
