Retail TouchPoints
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Cabela’s Expands Cross-Channel Strategy With New Mobile App And QR Code Initiative
As smartphone adoption and m-Commerce continue to grow at an unprecedented pace, retailers are scrambling to implement products and solutions that will enhance their mobile presence. Cabela’s, a hunting, fishing…
News August 9Aéropostale Launches Facebook Storefront To Boost Engagement With Online Fans
Aéropostale is joining a number of other retailers, including 1-800-FLOWERS and JCPenney, in an effort to increase business with a Facebook storefront. As an increasing number of shoppers continue to…
News August 8Dillard’s Implements Targeted Email Program To Improve Inbox Placement Rates
Given the increased emphasis on customer-centric marketing, retailers are fine-tuning their strategies to reflect shopper preferences and provide more relevant and timely offers. Dillard’s, an apparel, cosmetics and home furnishings…
News August 5Retail TouchPoints 2011 Holiday Outlook Highlights Holiday Must-Haves, Retailer Case Studies
The retail industry is moving into the second half of what could be considered the best-performing sales cycle since the economic downturn, and the pressure is on to maximize holiday…
Features August 4Turn Browsers Into Buyers With New Video Technologies
Retailers are quickly learning the power of adding rich media to websites, but they aren’t the only ones catching on. As videos work their way onto the websites of retailers,…
Executive Viewpoints August 4Bulletin Board: Week of 8-1-11
ShopSavvy Partners With Grocery Server To Offer Location-Based Grocery Deals ShopSavvy recently partnered with Grocery Server to deliver location-based grocery deals to more than 11 million users. The new feature…
News August 4Facebook Best Practices Improve Customer Interactions And Brand Reputations
Although many retailers are utilizing Facebook with hopes of spiking customer loyalty and increasing purchase activity, others remain skeptical of social media’s current and future effect on consumer behavior. Nonetheless,…
News August 3PCI And Data Security Top Concerns During RSPA Panel
A seven-member industry executive panel ― consisting of restaurant merchants, retail executives and industry association representatives ― highlighted data security and PCI compliance as key concerns that “keep them up…
Features August 1Engaging The “Screen-Connected Consumer”
The mobile channel has allowed today’s consumers to instantly access a seemingly endless amount of information and share it through social media, email and short messaging service (SMS). In the…
Features July 29
