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Shop.org Session: Columbia Sportswear Taps New Media Engagement To Revive Brands
After experiencing a dip in annual income from $1.4 billion in 2007 to $1.2 billion in 2008, Columbia Sportswear Company executives decided to update the company’s marketing strategies by deploying…
News September 14TouchPoints TV: Joe Colopy, Bronto Software
Joe Colopy, CEO, Bronto Software With shoppers growing more savvy in using mobile and online channels to price compare and learn about new brands, it is more important than ever…
News September 14TouchPoints TV: John Federman, Searchandise Commerce
John Federman, CEO, Searchandise Commerce John Federman, CEO of Searchandise Commerce, stops by the RTP booth (#202) at Shop.org in Boston, MA to discuss key search trends that are driving…
News September 13TouchPoints TV: Shop.org Annual Summit 2011 Preview
Amanda Batista & Alicia Fiorletta Amanda Batista and Alicia Fiorletta open up Shop.org’s Annual Summit 2011 with a preview of what you can expect from the fabulous Retail TouchPoints team.…
News September 12Zales Rolls Out New Mobile Storefront To Create A Seamless Browsing Experience
Jewelry and diamond retailer Zales has rolled out a mobile-optimized storefront to better address the needs of its on-the-go customers. The m-Commerce site, which was developed in a partnership with…
News September 12Office Depot Canada Closes All Stores, Focuses On Ecommerce Channel
In early 2011, Office Depot Corporation made the strategic decision to close its Canadian retail stores and take its multichannel operation exclusively to the web. At the same time the…
News September 11Summit Coverage: Mobile Trends Near And Far
One thing is clear: retailers cannot ignore mobile technology, mobile commerce and mobile payment. Still unclear, as the industry moves into the 2011 holiday season, is how fast certain mobile…
News September 9Cause-Related Marketing: Building Good Will And Business Growth
In an effort to combine an uptick in sales with good will, retailers are jumping on the bandwagon with cause-related marketing. Although the term “cause-related marketing” has been in existence…
Features September 82011 Shop.org Solution Spotlights
More than 3,500 retail executives, analysts and media personnel are gearing up for the 2011 Shop.org Annual Summit on September 12-14 in Boston, Massachusetts. To complement the conference’s assortment keynote…
News September 8
