Retail TouchPoints

Latest Posts

TouchPoints TV: Jonathan Opdyke, HookLogic

Jonathan Opdyke, CEO, HookLogic As retailers look for alternative revenue streams, HookLogic CEO Jonathan Opdyke explains how the company helps retailers monetize traffic from e-Commerce web sites and connect marketers…

News September 26

TouchPoints TV: Mike Elder, Junction Solutions

Mike Elder, Director of Retail Practice, Junction Solutions Given the increased emphasis on cross-channel shopping, Junction Solutions Director of Retail Practice Mike Elder delved into the findings of a recent…

News September 26

Freshpair Decreases Email Bounce Rate By 33.8% Using Targeted Marketing

In order to increase marketing performance and drive revenue, while decreasing cart abandonment, retailers must focus on creating a customized and seamless email-to-web site experience. In an effort to reverse…

News September 23

Exclusive Survey Preview: Cross-Channel Checkup

Up to 98% of retailers are working toward a cross-channel strategy, according to an exclusive Retail TouchPoints survey completed in September 2011. The “Cross-Channel Checkup” survey revealed that 56.9% of…

News September 22

Gamification To Reach $2.8 Billion By 2016

Gamification is the latest marketing trend coming to the forefront following the hype surrounding check-in applications such as foursquare and shopkick. But this new customer engagement tactic experienced a dramatic…

Features September 22

Shopping Cart Abandonment Strategies For The Holidays

Last year’s holiday season exceeded everyone’s expectations with online sales totaling $32.6 billion, a 12% increase over 2009.This includedCyber Monday’s record breaking $1.028 billion sales total, marking the first dayU.S.online…

Executive Viewpoints September 22

Jagged Peak E-Commerce System Powers Footpetals Site

RG Barry recently launched its second e-Commerce site using the EDGE eCommerce platform from Jagged Peak. Footpetals.com joins the company’s other web store, Dearfoams.com. The EDGE platform has been implemented…

News September 21

Local.com Rolls Out Rich Media Ad Platform To Incorporate In-Store Product Availability Data

Online local media company Local.com recently announced a rich media ad platform which incorporates in-store product inventory availability and current pricing data for products sold by local retailers. The solution…

News September 21

Ecommerce Report: Delivering Actionable Insights Using Updated Analytics

Retailers have experienced drastic changes since product research and sales moved online, hence the birth of e-Commerce and social media. Today’s retailers are still learning to adapt to these changes…

Features September 21
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