Retail TouchPoints

Upcoming Webinar Spotlights Social Commerce Best Practices

Many retailers are struggling to crack the code on developing optimal customer engagement strategies via social networking sites — and to turn social interaction into dollars efficiently. An upcoming webinar…

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totes-ISOTONER Doubles Online Conversion Rates With Improved Search Functionality

In the competitive online marketplace, optimal search functionality is key to retailer success. If consumers cannot find the products they’re seeking quickly and easily, they will move without hesitation to…

New Survey Spotlights Need For Personalized Offers and Communications

Retailers have been implementing loyalty programs for decades to incentivize shoppers to purchase items and visit stores more frequently. However, a recent survey from COLLOQUY indicates that although more people…

Gamification Goes Mainstream [Infographic]

Games and competition are proving to be a successful way to engage shoppers. For retailers, gaming strategies help to facilitate customer interaction and create loyal customers. The future of gamification…

Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty

This is Part I of “Gamification In Retail,” a four-part series dissecting Gamification: what it is, why it’s growing and how best-in-class retailers are leveraging it. Part II will appear…

Personalization In 2012: Intent Leads, Social Matures

While personalization has existed for more than a decade,  emerging as a priority for every online retailer, 2012 is shaping up to be a truly innovative year for relevant, in-the-moment…

Consolidating Big Data To Create One View Of The Customer

Over the past 20 years, new technologies have helped shift how retailers market to their customers. Before the Internet, segmenting audiences and marketing campaigns was a fairly unrefined practice, with…

Scala Introduces Advanced Analytics To Empower Retailers With Big Data

In an effort to better understand business processes and make more efficient store productivity decisions, retailers are utilizing analytics and big data to optimize the value of historical information or…