Retail TouchPoints

Mobile Promotions Trump Brand Loyalty

According to a survey investigating the behavior of smartphone owners in grocery and drug stores, nearly 75% of consumers would switch brands if offered real-time mobile promotions delivered to their…

Saks Aims To Lower Costs, Improve Employee Productivity With Oracle Solutions

By implementing a complete suite of pre-integrated Oracle solutions and using a full Oracle technology stack that includes Oracle Fusion Middleware and Oracle Database 11g, luxury retailer Saks Incorporated expects…

Gamification Offers Measureable Results For Marketing And Engagement

Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and optimize engagement. However, a recent webinar from Badgeville, titled “How Brands Drive…

Intent to Buy Cartoon #1: Purchase History This is the first in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”.

Google Reveals Secrets To Multichannel Optimization

Today’s consumers are researching products and potential purchases online, via mobile and tablet devices, and through social recommendations. As a result, retailers are seeking optimal digital marketing methods that will…

Taking A Bite From The Mobile Industry Times are changing and retailers who fail to meet the needs of today’s savvy consumers will be left behind. There’s a reason mobile…

Microsoft Spotlights Customer Successes At 2012 Dynamics Convergence Conference

  The growing importance of multichannel retailing and customer relationship management were hot topics at this year’s Microsoft Dynamics Convergence Conference. More than 10,000 industry executives from 50 countries attended,…

Best Buy, Gilt Groupe And HSN Lead The Pack In Gamification

This is Part III of “Gamification In Retail,” a four-part series discussing the growth of gamification: what it is and how best-in-class retailers are leveraging it. This section investigates the…

Designing The Next Generation Of Wireless Retail Spaces

“I think we are most interested in the idea of shopping as a new kind of public space. How can we enrich these experiences? Can we bring new content, information,…