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New Survey Spotlights Need For Personalized Offers and Communications
Retailers have been implementing loyalty programs for decades to incentivize shoppers to purchase items and visit stores more frequently. However, a recent survey from COLLOQUY indicates that although more people…
News March 14Gamification Goes Mainstream [Infographic]
Games and competition are proving to be a successful way to engage shoppers. For retailers, gaming strategies help to facilitate customer interaction and create loyal customers. The future of gamification…
Executive Viewpoints March 13Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty
This is Part I of “Gamification In Retail,” a four-part series dissecting Gamification: what it is, why it’s growing and how best-in-class retailers are leveraging it. Part II will appear…
News March 13Personalization In 2012: Intent Leads, Social Matures
While personalization has existed for more than a decade, emerging as a priority for every online retailer, 2012 is shaping up to be a truly innovative year for relevant, in-the-moment…
Executive Viewpoints March 13Consolidating Big Data To Create One View Of The Customer
Over the past 20 years, new technologies have helped shift how retailers market to their customers. Before the Internet, segmenting audiences and marketing campaigns was a fairly unrefined practice, with…
Executive Viewpoints March 12Scala Introduces Advanced Analytics To Empower Retailers With Big Data
In an effort to better understand business processes and make more efficient store productivity decisions, retailers are utilizing analytics and big data to optimize the value of historical information or…
News March 12VeriFone Agreement With Isis Paves The Way For Broader Mobile Payment Acceptance
VeriFone announced its agreement with Isis — the joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless — to integrate the Isis Mobile Commerce Application with VeriFone’s current and…
News March 12Web Site Registration Via Social Login Can Increase Conversion Rates And Online Engagement
Janrain, a social web user management platform provider, released findings from its “Consumer Perceptions of Online Registration and Social Login” study, which surveyed a cross-section of 600 consumers nationwide. The…
News March 125 Prominent Global Retail Trends
The “Best Retail Brands 2012” report released February 2012 from Interbrand, a leading branding consultancy, describes a highly competitive, fragmented global market in which every customer interaction becomes crucial to…
Features March 12
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