Retail TouchPoints

Cinnabon Improves Customer Engagement Nearly 700% At POS

Localized marketing is coming to the forefront among retailers. With the continued rise of the Social, Mobile, Local (SoMoLo) shopper, merchants are seeking new and innovative ways to reach customers…

Heuristic Number 1: Social Proof–Follow the Crowd [FastCompany]

               This social commerce cartoon was featured in a recent FastCompany article and was created by TabJuice.com

Video Content Boosts Sales

Videos are making inroads in commerce. More than 180 million U.S. viewers watched 40 billion online videos in January 2012, according to comScore. Retailers are taking note and incorporating video…

Study: Retailers Shifting To Multichannel Supply Chain Management

The economy is improving and unemployment rates are declining at a consistent rate. As a result, consumers have a more positive sentiment towards purchasing items that are not staples of…

SES Session: Don’t Be Afraid Of Social Commerce

Benchmark research and case study examples continue to spotlight the benefits of social media, but many retailers still are struggling to develop an optimal strategy. Moreover, merchants are wondering if,…

Why Is Customer Loyalty Important? [Infographic]

Tapping Gamification To Optimize Employee Engagement

Part IV of “Gamification In Retail” reveals how retailers can utilize games and motivational incentives to surge employee engagement and participation. Future implementation and overall sentiment of gamification strategies also…

The Container Store Taps Voice Of The Customer To Maximize Multichannel Success

Shoppers increasingly are seeking to experience brands across multiple channels, from social networking sites to e-Commerce and mobile storefronts, as well as brick-and-mortar locations. In order to ensure consistency and…

Finally: Strong Financial Results From Social Media

Social media is increasingly important for retailers and brands; soon it will touch and benefit every significant metric of a retail organization. Why is social relevant? Consider a few data…