Retail TouchPoints

Chico’s Extends Its Customer Insights With Social Media Analytics

 This is Part IV of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the technique provides. This segment focuses on Chico’s current,…

The Next Generation Of The In-Store Experience

Best-in-class retailers are utilizing digital technologies to boost interactivity, education and conversion inside the four walls of the store. During a recent session from the Connected Consumer Series, retail industry…

The Steps To Global E-Commerce Success

Best-in-class retailers are considering the benefits of expanding their brand and inventory to international shoppers. While some merchants have opened brick-and-mortar locations overseas, others have begun their strategy by enabling…

edo Connects In-Store And Mobile Marketing Via Geocommerce Offers

Mobile applications such as foursquare and Gowolla have emerged as a way for consumers to “check in” to their favorite stores, presenting a unique opportunity for retailers to leverage location-based…

Revionics Acquires Retail Optimization’s Business Assets

Revionics announced the acquisition of Retail Optimization’s business and related assets, extending Revionics’ price offerings with cloud-based assortment, and micro and macro space optimization solutions. The combination of these two…

Empathica Adds Real-Time Feed To Improve In-Store Shopping Experience

Empathica, a Customer Experience Management (CEM) solutions provider, has announced enhancements to its GoRecommend,social media advocacy platform. The GoRecommend solution now features a real-time feed of recommendations that can be…

Understanding Mobile Analytics [Infographic]

RFID Market To Grow 20% Annually, First Russian Footwear Retail Pilots RFID

The global RFID market will generate $70.5 billion from 2012 to 2017, according to recent predictions from ABI Research. RFID implementations increased by $900 million in 2011 and are expected…

Top SMS Campaign Strategies To Boost Acquisition, Conversion And Retention

  As the smartphone’s popularity intensifies among consumers, many retailers are focused on applications and mobile-optimized sites to increase engagement with mobile-savvy shoppers. However, Short Message Service (SMS) is a…