Retail TouchPoints

The Steps To Global E-Commerce Success

Best-in-class retailers are considering the benefits of expanding their brand and inventory to international shoppers. While some merchants have opened brick-and-mortar locations overseas, others have begun their strategy by enabling…

edo Connects In-Store And Mobile Marketing Via Geocommerce Offers

Mobile applications such as foursquare and Gowolla have emerged as a way for consumers to “check in” to their favorite stores, presenting a unique opportunity for retailers to leverage location-based…

Revionics Acquires Retail Optimization’s Business Assets

Revionics announced the acquisition of Retail Optimization’s business and related assets, extending Revionics’ price offerings with cloud-based assortment, and micro and macro space optimization solutions. The combination of these two…

Empathica Adds Real-Time Feed To Improve In-Store Shopping Experience

Empathica, a Customer Experience Management (CEM) solutions provider, has announced enhancements to its GoRecommend,social media advocacy platform. The GoRecommend solution now features a real-time feed of recommendations that can be…

Understanding Mobile Analytics [Infographic]

RFID Market To Grow 20% Annually, First Russian Footwear Retail Pilots RFID

The global RFID market will generate $70.5 billion from 2012 to 2017, according to recent predictions from ABI Research. RFID implementations increased by $900 million in 2011 and are expected…

Top SMS Campaign Strategies To Boost Acquisition, Conversion And Retention

  As the smartphone’s popularity intensifies among consumers, many retailers are focused on applications and mobile-optimized sites to increase engagement with mobile-savvy shoppers. However, Short Message Service (SMS) is a…

Intent to Buy Cartoon #6: Abandonment

With statistics reporting that up to 75% of all shopping carts are abandoned just before the sale is closed, closing the gap between what people might have wanted in the…

U.S. Private Label Brands Outpace National Brands

Private label continues to grow in the U.S. as today’s more cost-conscious and technologically empowered consumers question the value of their shopping baskets. Overall sales of U.S. store brands rose…