Retail TouchPoints

Oreck Boosts Monthly ROI Nearly 200% With Digital Personalization

Creating a consistent brand experience is key to successful marketing campaigns for multichannel retailers. However, personalization is playing a more vital role in piquing shopper interest and driving purchases, leading…

Transforming the Workforce from an Expense to a Competitive Advantage

Creating Cohesive Cross-Channel Strategies

Making Sense Of The SoLoMo Landscape [Infographic]

Consumers are increasing the amount of time spent on their mobile devices. In fact, 56% use their smartphones to check social networks daily. This is good news for retailers, because…

[Now On-Demand] From Inventory Forecasting To 24×7 Operations

                 In a recent webinar hosted by Retail TouchPoints and sponsored by IBM, panelists Ken Morris of Boston Retail Partners and Dennis Allen of IBM Informix Warehouse Accelerator (IWA) defined…

Bonobos and Warby Parker Use Social Media Analytics To Increase Engagement, Enrich Curation

This is Part III of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the technique provides. This segment focuses on insights from…

Best Buy’s Bob Willett Kicks Off Connected Consumer Series

Bob Willett, former CEO of Best Buy International, kicked off the Connected Consumer webinar series with an invigorating discussion about  using data to improve conversions through the retail brand experience.…

Unlocking the Secrets of Connected, Continuous Planning

Retailers and brands today face a double-edged sword. On one side, omni-channel retailing and proliferating customer touch points provide more opportunities than ever to engage with and sell to customers.…

Direct Agents 3.0 Optimizes Mobile Campaign Targeting And Analytics For “Post–PC Age”

The surge in mobile devices has impacted the shopping environment in particular, where merchants are striving to communicate with the “always on” customer. Among retailers’ many strategies and tactics to…