Retail TouchPoints

The Rise Of Interactive Retail: Mobility And Other Tools Present Opportunity For Customer Loyalty

The continued proliferation of digital applications, smartphones and tablets has encouraged retailers to rethink their in-store engagement strategies. Best-in-class merchants are utilizing smartphones and tablets inside their stores’ four walls…

Livescribe Boosts Average Order Value By 34% With Social Referral Program

Social media’s growing influence on consumer decision making and overall brand sentiment offers retailers a prime opportunity to build trust and communication across Facebook, Twitter and other networking sites. Best-in-class…

Chico’s Extends Its Customer Insights With Social Media Analytics

 This is Part IV of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the technique provides. This segment focuses on Chico’s current,…

The Next Generation Of The In-Store Experience

Best-in-class retailers are utilizing digital technologies to boost interactivity, education and conversion inside the four walls of the store. During a recent session from the Connected Consumer Series, retail industry…

The Steps To Global E-Commerce Success

Best-in-class retailers are considering the benefits of expanding their brand and inventory to international shoppers. While some merchants have opened brick-and-mortar locations overseas, others have begun their strategy by enabling…

edo Connects In-Store And Mobile Marketing Via Geocommerce Offers

Mobile applications such as foursquare and Gowolla have emerged as a way for consumers to “check in” to their favorite stores, presenting a unique opportunity for retailers to leverage location-based…

Revionics Acquires Retail Optimization’s Business Assets

Revionics announced the acquisition of Retail Optimization’s business and related assets, extending Revionics’ price offerings with cloud-based assortment, and micro and macro space optimization solutions. The combination of these two…

Empathica Adds Real-Time Feed To Improve In-Store Shopping Experience

Empathica, a Customer Experience Management (CEM) solutions provider, has announced enhancements to its GoRecommend,social media advocacy platform. The GoRecommend solution now features a real-time feed of recommendations that can be…

Understanding Mobile Analytics [Infographic]