Retail TouchPoints

Top SMS Campaign Strategies To Boost Acquisition, Conversion And Retention

  As the smartphone’s popularity intensifies among consumers, many retailers are focused on applications and mobile-optimized sites to increase engagement with mobile-savvy shoppers. However, Short Message Service (SMS) is a…

Intent to Buy Cartoon #6: Abandonment

With statistics reporting that up to 75% of all shopping carts are abandoned just before the sale is closed, closing the gap between what people might have wanted in the…

U.S. Private Label Brands Outpace National Brands

Private label continues to grow in the U.S. as today’s more cost-conscious and technologically empowered consumers question the value of their shopping baskets. Overall sales of U.S. store brands rose…

Oreck Boosts Monthly ROI Nearly 200% With Digital Personalization

Creating a consistent brand experience is key to successful marketing campaigns for multichannel retailers. However, personalization is playing a more vital role in piquing shopper interest and driving purchases, leading…

Transforming the Workforce from an Expense to a Competitive Advantage

Creating Cohesive Cross-Channel Strategies

Making Sense Of The SoLoMo Landscape [Infographic]

Consumers are increasing the amount of time spent on their mobile devices. In fact, 56% use their smartphones to check social networks daily. This is good news for retailers, because…

[Now On-Demand] From Inventory Forecasting To 24×7 Operations

                 In a recent webinar hosted by Retail TouchPoints and sponsored by IBM, panelists Ken Morris of Boston Retail Partners and Dennis Allen of IBM Informix Warehouse Accelerator (IWA) defined…

Bonobos and Warby Parker Use Social Media Analytics To Increase Engagement, Enrich Curation

This is Part III of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the technique provides. This segment focuses on insights from…