Retail TouchPoints

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MasterCard Partners With shopkick To Offer In-Store Shopping Incentives

MasterCard announced its partnership with shopkick, an instant shopping rewards program, to allow cardholders to earn valuable rewards and special offers, such as kicks, when linking their cards to shopkick’s…

News July 3

Andrews Distributing Rolls-Out Mobile Solution To Increase Work Productivity

Andrews Distributing, a U.S. beer distributor serving retail accounts in 38 Texas counties, has implemented MobiControl, a Mobile Device Management (MDM) solution from SOTI, Inc., to minimize downtime and ensure…

News July 3

How Brands Use Multi-Sensory Techniques To Pique Consumers’ Interest

As competition in the retail industry continues to soar, retailers are diving into savvy consumers’ five senses to persuade purchasing decisions. In a recent IBM-sponsored webinar, titled: “The Future Of…

News July 2

TouchPoints TV: Brad Klaus, Extole

  Brad Klaus, Extole Retailers are moving in droves to social sites to boost shopper engagement, and drive consumer-to-consumer conversations. However, many merchants are not optimizing Facebook and Twitter with…

News July 2

L’Oreal USA Quadruples User-Generated Content With Social Q&A

Today’s shoppers are turning to their peers across social networks to learn more about potential purchases. As a result, retailers are seeking more efficient ways to garner customer feedback and…

News June 29

Intent to Buy Cartoon #7: Buying Guide

   Past purchase data has its limitations – especially when it comes to new customers who don’t yet have a purchase history. It’s up to retailers to go beyond past…

Executive Viewpoints June 29

New Study Spotlights Growth Potential For Pinterest-Savvy Retailers

Today’s consumers are utilizing more interactive and visual channels to learn about brands, items and trends. Pinterest, for example, is impacting how shoppers sift through inventory and how quickly they…

News June 28

Home Depot Creates Better Store Experiences With Mobile Technology, In-Store WiFi

Delivering an engaging in-store experience relies on a retailer’s ability to leverage the technology that empowers associates and creates more compelling brand experiences, according to new research from Motorola Solutions.…

Features June 27

The Checkout Game: Tricks That Online Retailers Play [Infographic]

Every day, more consumers are relying on e-Commerce sites to make purchases. To attract the consumers’ attention online, e-Tailers must provide new creative ways such as product videos and free…

Executive Viewpoints June 26
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