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Zynga And Honda Launch Reward-Based Mobile Advertising Campaign
Honda has rolled out a new mobile advertising campaign with Zynga, a provider of social game services, to drive awareness for the 2013 Honda Accord. Through the “It Starts With…
News October 16Leveraging Retail Analytics To Make Better Marketing Decisions
This is Part 1 of the Retail TouchPoints Retail Analytics feature, spotlighting how retailers can make better marketing decisions by using retail analytics. The two-part report also highlights current trends…
News October 16More Options For SEM Marketers On The Way
Over the past couple of years, a growing chorus of marketers has said that search engine marketing has plateaued. There are no ways to grow such as by new inventory…
Executive Viewpoints October 16Don’t Take Thanksgiving Advertising Lightly In 2012
Thanksgiving 2011 produced five of the top six online shopping days in 2011, according to research from Marin Software. In its Online Marketer’s Guide for the Holidays, Marin found that…
Features October 16Infinea Tab Adds POS Functionality To iPad 2
Mobile associates equipped with an iPad can enhance customer service with instant access to inventory, product, competitive pricing and other retailer data; they also can, wirelessly print or email receipts.…
News October 16ALDO Generates, Captures, Responds To Social Feedback With 40-Day Digital Campaign
Social media presents retailers with a unique opportunity to connect with consumers in a more intimate way. However, to achieve optimal engagement via Facebook, Instagram and Twitter, brands must offer…
News October 15New Coupon Site Helps Retailers Fight World Hunger
Save1, a couponing web site launched early October 2012, aims to combat childhood hunger by donating one meal to a child in need for every special offer redeemed from the…
News October 15Flip Flop Shops Launches Breast Cancer Awareness Campaign
Flip Flop Shops, a Canadian flip flop and sandal retailer, has partnered with the Canadian Breast Cancer Foundation to help raise money for breast cancer awareness and encourage consumers to…
News October 14Manhattan Associates Launches Mobile Division, Extends Supply Chain Platform
Manhattan Associates has announced Manhattan Mobility Labs, a new unit specifically focused on mobile applications and extending them into the Manhattan Associates platform of supply chain optimization solutions. Manhattan Mobility…
News October 13
