Retail TouchPoints

BabyAge.com Increases Conversions 614% With Social Q&A

User-generated content, such as ratings and reviews, allow consumers to share insights and opinions on products, brands and cross-channel experiences. Many customers rely on this content before making a purchase,…

Charley’s Grilled Subs — a restaurant chain specializing in cheese steak sandwiches — has successfully increased engagement among customers and overall purchases as part of the brand’s newest SMS-focused initiative…

Research Reveals How Holiday Shoppers Plan To Shop

Holiday shoppers will trade long POS waiting lines for online shopping whenever they can, and access product data from desktops as well as smartphones, laptops and tablets. The majority (80%)…

TouchPoints TV: Chris Harter, Cardlytics

  Chris Harter, SVP, Local Merchant Services, Cardlytics During this episode of TouchPoints TV, Chris Harter, SVP of Local Merchant Services at Cardlytics, discusses how social media and mobile devices…

Forever 21 Releases Two Mobile Apps For Cross-Channel Holiday Shoppers

Forever 21, a specialty retailer of women’s and men’s clothing and accessories, is promoting two mobile apps for the holiday season: an augmented reality app, F21POP,  and an updated mobile…

PVH Corp. Improves Project Management With AtTask

Delegating project ownership and sustaining consistent communication from planning to execution can be daunting for retail marketing departments. SaaS project and work management solutions, however, help team members streamline project…

Payvment Helps Smaller Merchants Boost Holiday Sales With Weekly Deals

In time for holiday shopping, Facebook e-Commerce platform Payvment launched a “Weekly Deals’ functionality designed to offer smaller online merchants the ability to compete with their larger counterparts. Participating sellers…

Experts Discuss Mobile Growth, Impact Of Apple Product Marketing On Luxury Retail

Luxury and other upscale brands can learn from the Apple marketing techniques and innovative products that have impacted the retail industry significantly in recent years. In fact, Apple marketing and…

Retail Industry Creates Awareness; Consumers Chip InBy Fatima D. Lora, Assistant Editor Last week, retailers offered consumers freebies, deals and discounts for participating in the 2012 presidential election. Participants showed…