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Courting Your Customers: It Starts With Attraction By Fatima D. Lora Similar to the dating scenario, retailers must “court” consumers with messages and imaging that create a reason for the…
Executive Viewpoints December 5Completing The Cross-Channel Challenge
More than three quarters (76.2%) of retailers either have a cross-channel strategy in place or are planning to implement a program, according to results from the recent survey titled: Completing…
News December 4The Only Word Retail CEOs Want To Hear Is ‘ROI’
On a fine September morning, my CEO came to me demanding higher ROI for the holiday season in a time when consumers are using every trick possible to locate the…
Executive Viewpoints December 496% Of Consumers Plan To ‘Showroom’ More Frequently
Smartphones are expected to be key shopping companions during this holiday season, with shoppers using their mobile devices to hunt for deals, compare prices and investigate product and competitive information…
Features December 4PeriscopeLISTENS Integrates Employee Feedback Into Customer Experience Management
Best-in-class retailers leverage Customer Experience Management (CEM) solutions that collect shopper feedback across channels and integrate insights to improve brand experiences. CEM tools provide essential data for optimizing customer-facing retail…
News December 4TouchPoints TV: Video Recap Of The Cross-Channel Survey Report
Completing The Cross-Channel Challenge A majority of retailers (76.2%) have either implemented or committed to a cross-channel strategy. In this video, Andrew Gaffney, Founder, and Debbie Hauss, Editor-in-Chief of…
News December 4Google Shopping Executive Shares Holiday Best Practices
Using a search engine to retrieve lists of suggested web sites and content is one of consumers’ first steps in the browsing and buying journey. As many as 73% of…
Features December 3Local Merchants Rethink Daily Deals As Groupon Sees Rise In Holiday Sales
Following a bumpy ride with daily deal sites, some retailers are questioning the value of the strategy. A small percentage (15%) of U.S. consumers over the age of 12 are…
News November 30Calls Answered In Under 60 Seconds Generate More Purchases
Though merchants’ rapid responses to customer phone calls clearly impact a consumer’s likeliness to buy from and recommend a brand, some companies keep consumers holding more than a minute before…
News November 30
