Retail TouchPoints

Simon Malls Partners With Jifiti To Enable Social Gifting

Simon Malls recently developed a new partnership with Jifiti, a provider of an in-store social gifting smartphone app, to help cement the relationship between brick-and-mortar stores and consumers’ mobile devices.…

Kirkland’s Spreads Christmas Cheer With Gamification Campaign

Retailers are leveraging mobile marketing and social media to capture shopper attention and dollars this holiday season. Because today’s shoppers are more hyper-connected than ever before, online holiday programs that…

Google Shopping As A Holiday Comparison Shopping Site The new phenomenon, Google Shopping, can help consumers locate products and compare prices through a quick search. There are several ways retailers…

Shoplifting/Fraud To Cost Retailers $8.9 Billion During Christmas Season

Shoplifting and fraud affects U.S. retailers and consumers at the wallet. In fact, during the 2012 Christmas shopping season, American retailers could lose approximately $4 billion through shoplifting, $4.7 billion…

Wild Things Maximizes Online Engagement With Apparel Customization Tool

Forward-thinking retailers are harnessing new tools and technologies to create more engaging and memorable online shopping experiences. With these implementations, retailers can create an e-Commerce environment as interactive and compelling…

LightFish Offers Online Shopping Community

LightFish, a new social shopping web site, offers shopping enthusiasts a new way to connect with like-minded peers while also saving money. The LightFish web site allows users to browse…

How Amazon And Google Are Driving E-Commerce

Most consumers begin the purchasing process with online or mobile research on comparison shopping sites such as Amazon and Google. In fact, these two sites together now initiate $100 billion…

Who’s Driving Shopping Traffic For Retail Sites? [Infographic]

With the help of peer reviews and sharing capabilities on social media sites, consumers can offer online retailers feedback on which products are “hot.” Facebook users are more likely to…

Top Articles Of 2012: Customer Engagement Piques Readers’ Interest

Retailers continue to commit substantial investments in new engagement strategies that help them connect with consumers. In July 2012, Retail TouchPoints (RTP) published a January-June roundup which found that case…