Retail TouchPoints

4 Simple Ways To Make Your Category Pages Sell More

As with any e-Commerce web site, the number- one mission for online retail sites is driving customers to the shopping cart. And preferably, with as little friction as possible to…

Three Ways ETailers Can Create “Uniquely Irresistible Appeal” In 2013

Total e-Commerce sales are expected to reach $1.4 trillion by 2015, according to Invesp in a Retail TouchPoints infographic, with sales in the U.S. growing at 10% a year. This outlook…

Qtrac Media Manager Centralizes Control Of In-Store Digital Messaging

As retailing continues to evolve into an omnichannel environment digital messaging featured  in stores must be consistent with other channels. To help centralize control of in-store digital messaging, Lavi Industrires…

Dressbarn Exec Shares Perspectives On Big Data

Harnessing Big Data has remained a daunting challenge for retail marketers working to create more relevant messages, offers and product recommendations for consumers. Due to the sheer breadth and depth…

The Role Of Video In Omnichannel Browsing And Buying Behaviors By Craig Wax, CEO, Invodo Everyone loves online video: The average Internet user in the U.S. alone consumes 19 hours…

Johnny Cupcakes, an independent fashion merchant that sells apparel and accessories for men, women and children, has re-launched its e-Commerce site to better educate new consumers about the brand and…

Reckitt Benckiser Taps Gigwalk To Track Sales And Marketing Success

A primary obligation for Consumer Package Goods (CPG) companies is to maintain long-term relationships with retailers and ensure products are being promoted — and sold — across all locations.  Reckitt…

Johnny Cupcakes Launches New Site, Focuses On Content And Community

Johnny Cupcakes, an independent fashion merchant that sells apparel and accessories for men, women and children, has re-launched its e-Commerce site to better educate new consumers about the brand and…

Serena & Lily Increases Average Order Value By 88% With Online Customization

Cutting-edge retailers are integrating new tools and features into their e-Commerce sites to make the online shopping experience more interactive and enjoyable. Customization solutions, for example, empower shoppers to create…