Retail TouchPoints

The Rise Of Shopping Ad Networks

On the heels of two announcements from Google, Mercent executives shared their insights on the future of e-Commerce in a recent webinar titled: Are CSEs Dead? The Rise of Shopping…

ePrize Social Analytics Aggregates Facebook Data

Most marketers (80%) said they plan to use social media data in their overall marketing efforts, according to eMarketer in a recent article. To encourage marketers to measure social media…

Fashion Execs Discuss Mobile And Social Best Practices

The web, mobile technologies and social networking sites all have amplified and accelerated product research and validation for consumers. As a result, today’s connected consumers always are in tune to…

Office Depot To Buy OfficeMax For $1.2 Billion

Office Depot and OfficeMax are teaming up to become more competitive in the office supplies segment.  Office Depot today announced that it will acquire OfficeMax for $1.2 billion. Initially unconfirmed,…

Omaha Steaks Develops Sales And Marketing Partnership With Wine.com

Many brands and merchants are formulating exclusive partnerships to increase brand awareness and drive purchases to each other’s audiences. By offering relevant and complementary products, retailers can create a one-stop-shop…

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Best Buy Commits To Permanent Price-Matching Policy

Following a holiday 2012 price-matching program, Best Buy has announced that it will adopt the initiative year-round, in an ongoing effort to end the threat of showrooming, according to a…

Effective Supplier Alliances: Q&A With CVS Caremark And The Neiman Marcus Group

  This is Part 2 of the Retail TouchPoints series, titled: Retailer-Supplier Collaboration: The New Operational Imperative. Based on conversations with retailers, analysts and other industry experts, this 4-part feature…

Modern Day Focus Groups

You and your team settle in behind one way glass as eight women file into a room, all about the same age, all about the same income and all with…