Retail TouchPoints

Taking A Native Ad Campaign Global By Liz Elting, Co-Founder and CEO, TransPerfect There’s been a lot of talk in the digital media arena about native advertising and the opportunities…

MarketLive Helps Crazy Shirts Make Waves On Mobile Devices

Crazy Shirts, a maker of Hawaiian clothing, is using technology from MarketLive, an e-Commerce platform provider, to optimize the retailer’s web site for viewing on smartphones and tablets. In addition…

Adidas chose iProspect, a digital marketing strategist, to estimate the value of each store locator click on the mobile web site. The goal for adidas is to understand and leverage…

Adidas Gauges The Value Of Mobile Store Locator Clicks With iProspect

Adidas chose iProspect, a digital marketing strategist, to estimate the value of each store locator click on the mobile web site. The goal for adidas is to understand and leverage…

Schurman Retail Group Taps The Cloud To Streamline Financial Reporting

An increasing number of retailers are recognizing the value of cloud-based solutions. Noted benefits include faster speed-to-market, decreased costs and more seamless solution updating processes. In turn, retailers that harness…

REVOLVE Clothing Boosts Conversions With Digital Personalization

Progressive retailers are personalizing their e-Commerce sites to better attract, engage and communicate with hyper-connected omnichannel consumers who are demanding more relevant offers and messages across channels. Product recommendations that…

My Wireless Reduces Loss With Video Surveillance System From Plustek

My Wireless AT&T stores have implemented a digital video recording surveillance system from Plustek, a manufacturer of surveillance management devices designed to increase security and decrease loss. The devices are…

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Rent The Runway Amps Up Social Conversations With LoopIt

Approximately 43% of consumers purchase apparel online, then discuss their new items on social network sites, according to ROI Research. As a result, consumers are demanding more interactive and engaging…