Retail TouchPoints

Traffic Intelligence: The Science Of Shopper Conversion

Few retailers actually measure how many people are in their stores. Without direct knowledge of store traffic, advertising and promotion performance, weather and seasonality effects, and conversion of shoppers to…

RichContent Curates Web Content In Real Time For Each Site Visitor

As consumers continue to demand more personalized e-Commerce interactions, “retailers need to stand out from the crowd and find ways to deliver a unique, exceptional shopping experience,” said Deena Amato-McCoy,…

10 Retailers Receive 2013 Channel Innovation Awards

 In its third year, Retail TouchPoints is proud to present Channel Innovation Awards to 10 deserving retail companies. This award program is designed to honor retailers who are achieving cross-channel…

Brands And Retailers Are Leaving Offline Revenue On The Table

The Internet has revolutionized the way shoppers interact with brands and retailers.  We browse, shop, compare product features and pricing — and we’re buying more online every year.  Naturally, brands…

VTech Recovers $63,000 In Revenue With Targeted Email Campaign

Shopping cart abandonment is a top pain point retailers across verticals face daily. In fact, approximately 80% of all online transactions are discarded before transaction, according to research from Rejoiner,…

Biltmore House Ties Card-Linked Offers To Long-Term Sales And Loyalty

Many merchants are leveraging card-linked offers to connect with potential and existing customers, boost brand awareness and increase sales in target markets. The Biltmore, an estate, hotel and spa based…

SDL Releases Fredhopper 7.5

SDL, a data and analytics solution provider, today launched SDL Fredhopper 7.5, a cloud-based solution that helps retailers execute predictive targeting, personalization, search and merchandising online. The platform was designed…

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Forrester Analyst Shares Social Customer Service Best Practices

Quality customer service is the backbone of every successful retail organization. By ensuring customers are satisfied, retailers can generate long-term loyalty, which is a key source for long-term revenue and…