Retail TouchPoints

David’s Cookies Streamlines Supplier Collaboration With Ariba Discovery

Finding the right partner is critical to the success of retailer-supplier relationships, and can help increase profits for both parties. To establish a structured lead generation process and develop more…

Designing A Winning Brand-Building Strategy By Kim Ann Zimmermann, Managing EditorI’ve always admired Kate Spade’s designs, but I also admire the social media strategy of the clothing and accessory brand,…

New Research: Organic Search Tops Customer Acquisition Initiatives

Retailers are investing in a mix of marketing methods across channels to boost customer engagement and ensure long-term loyalty. A key metric used to determine the success of cross-channel initiatives…

Kate Spade Saturday Taps Social To Merge Paid, Earned And Owned Media

The advent of social media has altered how retailers invest in media and advertising opportunities. In fact, retailers across verticals are focusing more on driving earned media, or user-generated content,…

Webinar: Scentiments.com CEO Shares Insights On Customer-Centric Marketing

Customer-centric marketing is critical for retailers in search of new ways to engage with today’s savvy consumers. Every part of the retailer-to-consumer conversation must be personalized for specific shoppers. In…

VeriFone And Lenovo Release Windows-Based MPOS Platform

VeriFone Systems, a provider of electronic payment solutions, and Lenovo, a PC, tablet and smartphone manufacturer, have partnered to develop an enterprise-class mPOS platform powered by Windows 8 Pro. The…

Social Gifting Helps Retailers Boost Sales And Integrate Channels

  Following is Part 3 of the Retail TouchPoints series, titled: Next-Generation Social Media. This section focuses on emerging social gifting solutions and how they help retailers integrate social media,…

Poor Queue Management: The Beginning Of The End Of A Sales Opportunity

Retailers spend numerous hours and resources perfecting every aspect of customer engagement. So why have so many overlooked one of the most important details to seal the deal? Consumers are…

5 Steps: Retailers Get A Handle On Big Data

For retailers, the answers to many of their most pressing questions lie in Big Data — the volumes of structured and unstructured data generated across the gamut of customer interactions.…