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Price Matching With Rebates Help Counter Showrooming
When brick-and-mortar retailers match e-Tailer prices with rebates, the majority of consumers will shop and buy from them more often, according to a study released by parago in July 2013,…
Features August 20Responsys Amps Up Personalization Efforts With Interact Marketing Cloud
Retailers are striving to connect with price-conscious shoppers by taking a more customer-centric approach to their marketing strategies. To help organizations tackle this new business necessity more effectively, Responsys, recently…
News August 20How To Become A Social Enterprise
The entire retail universe has been gabbing about what a big deal social media is. It’s a reality and it’s here to stay. But so many organizations still do not…
Executive Viewpoints August 20Winning Shopper Loyalty Through Social Commerce Promotions & Pricing Strategies
By Kathy Beck, Senior Director of Product Marketing, Revionics The world is changing fast, and with the advent of social and mobile the retail shopper is more demanding than ever. In…
Executive Viewpoints August 19Mobile Payments Growing Slowly But Will Reach $58 Billion By 2017
While U.S. mobile payment transactions more than tripled from 2011 to 2012, reaching $539 million last year, proximity or contactless payment transactions now are growing more slowly, due to limited…
News August 19J. Hilburn Drives Sales By Creating Luxury Brand Experiences
When asked to define “luxury,” consumers refer to several terms, including “highest quality,” “splurge,” and “excellent reputation,” according to research from Ipsos MediaCT. J. Hilburn strives to deliver these luxury…
News August 19TouchPoints TV: Jennifer Zuccarini, Fleur du Mal
Pop-up stores present an opportunity for retailers and brands to connect with new audiences without having to commit to a long-term brick-and-mortar strategy. For example, Fleur du Mal plans…
News August 19Learn From Lego And Embrace Content Marketing
B2B marketers are quite familiar with the term “content is king.” But with the rise of e-Commerce, social media and mobile marketing, many organizations in the B2C environment are understanding…
Executive Viewpoints August 16Health Products Retailer Invests In Omnichannel Customer Service
More than half (52%) of consumers engage with customer care representatives through three or four different communication channels, according to research from Ovum. In addition, 64% of U.S. consumers believe…
News August 16
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