Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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TouchPoints TV: Jennifer Zuccarini, Fleur du Mal
Pop-up stores present an opportunity for retailers and brands to connect with new audiences without having to commit to a long-term brick-and-mortar strategy. For example, Fleur du Mal plans…
News August 19Learn From Lego And Embrace Content Marketing
B2B marketers are quite familiar with the term “content is king.” But with the rise of e-Commerce, social media and mobile marketing, many organizations in the B2C environment are understanding…
Executive Viewpoints August 16Health Products Retailer Invests In Omnichannel Customer Service
More than half (52%) of consumers engage with customer care representatives through three or four different communication channels, according to research from Ovum. In addition, 64% of U.S. consumers believe…
News August 16Wet Seal Selects Demandware Commerce Platform
Wet Seal is implementing the Demandware Commerce platform to amp up e-Commerce and digital marketing strategies. The Demandware Commerce solution provides “a holistic view of the customer by managing a…
News August 15Are You A Fashionista Or A Social Shopper?
With more people gravitating to social networks, sites like Facebook, Twitter, Instagram and Pinterest are becoming key channels for consumers to learn about hot products and must-have items. But any…
Executive Viewpoints August 15SMS Marketing Boosts Promotion Redemption For Julep Cosmetic Sales
Cutting-edge retailers are incorporating mobile elements into their loyalty programs to better engage with connected consumers. Tapping into this trend, Julep, an online-only cosmetic company, partnered with Tatango, a short…
News August 15Is The Store Still A Source Of Holiday Cheer?
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Executive Viewpoints August 14Wasserstrom Optimizes Product Listing Ads With Adlucent
As Google and Amazon battle for status as the Number One consumer search site, retailers competing head-on with Amazon are optimizing online reach and return with image-based Product Listing Ads…
Features August 14Developing Social Strategies That Resonate With Connected Consumers
As today’s consumers become more hyper-connected, they are turning to social networks more frequently to make buying decisions. Using Facebook, Twitter and image-focused sites like Pinterest and Instagram, consumers are…
News August 13
