Retail TouchPoints
Kroger Focuses on Execution as Shoppers Remain Under Pressure
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Ready, Set, Shop!
Hope everyone had a wonderful Thanksgiving weekend! Whether you decided to hit the stores on Thursday, Black Friday or Cyber Monday, you know that the holiday season is now officially…
Executive Viewpoints December 3Is Your Business Ready For The Omnichannel World?
Omnichannel strategies have fast become a key priority for most retailers. In a recent survey of 125 retailers and wholesalers, we found that close to 88% of respondents either have…
News December 3Moxie Jean Grows 500% With Help From Personalized Email Strategy
Consumers expect more personalization across every retail touch point, including email. While customer acquisition via email has quadrupled over the past four years, according to research from Custora, generic email…
News December 2SMBs Build Customer Relationships With CRM And Targeted Emails
This is Part 2 of the Retail TouchPoints SMB report. Part 1 of the report appeared in the Nov. 26th newsletter. CRM, personalized email strategies and financial management tools…
Features December 2Futureproofing The Fashion Business
It’s been said that the mantra of fashion is ‘seduce the consumer and control the supply chain.’ But sadly, the key to consumer seduction has gone from a focus on…
Executive Viewpoints December 2Less Than Half Of Marketers Report Sufficient Access To Relevant Business Data
The ability to mine value from marketing data is critical to achieving competitive advantage. But as data from social media, mobile content, CRM and other sources continues to increase in…
Features December 2Linkett Connects Marketers To Mobile-Toting Consumers
Retailers have the opportunity to deliver marketing messages and offers to consumers across a variety of technology touch points. However, to effectively engage shoppers while they’re in stores, retailers can…
News December 2Questioning The Conventional Wisdom Of Smartphones And Tablets
By Chris Todd, Chief Executive Officer at Theatro We have all been there before….too many times we walk into a retail store and begin searching for an associate only to…
Executive Viewpoints December 2Sharper Image Merges Catalog And Mobile With Catalog Click App
Over the past two years, Sharper Image has seen a notable increase in mobile sales. With 16% of total online holiday sales expected to come from mobile, the retailer has…
News December 2
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