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Hanes for Good Program Marks 15 Years with Relief for Hurricanes Helene and Milton
Since its inception in 2009, Hanes for Good has donated more than 6 million apparel items to hundreds of partner organizations across the U.S., Puerto Rico and Guam. The Hanes…
News December 3NBCU Brings Shoppable Ads to Rockefeller Center Tree Lighting Special
NBCUniversal is bringing its “Virtual Concessions” ecommerce ad capability — which launched this summer during the Paris Olympics — to its holiday special, Christmas in Rockefeller Center, on NBC and Peacock on…
News December 3Nike to Shut Down Digital Fashion Brand RTFKT
RTFKT, the Web3 sneaker brand that Nike acquired in 2021, will wind down operations by the end of January 2025, transitioning into an archived site to showcase the designs created…
News December 3At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’
Like most retailers of a certain age, The Paper Store debuted in brick-and-mortar — in this case a modest family-run newsstand in Maynard, Mass. that opened in 1964. And while…
Features December 3Here’s What Actually Works in Holiday Marketing (No All-Nighters Required)
Real talk — we all know what the next few months look like. You’re in the middle of your Q4 plans, juggling a million platform changes, watching your CPMs climb and…
Executive Viewpoints December 3Luxury for Lunch: Louis Vuitton Unveils New Restaurant Concept in NYC Flagship
Hungry for luxury Louis Vuitton fans? Head to 57th Street in New York to not only shop the brand’s fashionable creations but eat them too. Louis Vuitton has opened a…
News December 2Burlington Plans 100 Net-New Store Openings by Early 2025
Burlington Stores plans to open 101 net-new stores during its current fiscal year, which ends Feb. 1, 2025. The value-priced retailer, which currently operates 1,103 stores in 46 states, Washington,…
News December 2Ulta Beauty Brings ‘House of Joy’ Pop-up to Miami Art Week
Ulta Beauty will spread joy and promote wellness with activations at Miami Art Week that include the House of Joy, a cultural and content-rich experience promoting self-expression, creativity and inclusivity…
News December 2From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari
Pre-loved fashion is having its moment, and for good reason. In the past year, 42% of U.S. shoppers have purchased secondhand items at a lower cost, with the added benefit…
Executive Viewpoints December 2


















