Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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BeachMint Attracts New Customers With Kiip Mobile Rewards
Emerging media channels are providing retailers with a variety of new ways to engage consumers and drive sales. Online gaming networks and mobile applications are valuable in that they enable…
News January 6Bringing Big-Box Technology To SMBs
By Greg Cohen, CRSO, Merchant Warehouse Big-box retailers have long relied on sophisticated, data-driven analysis to deliver a better customer experience. From targeted marketing to omnichannel consumer experiences, their…
Executive Viewpoints January 3Duane Reade Expands Social Reach With Boo-Ti-Ful Legs Campaign
Drugstore chain Duane Reade has developed a series of successful campaigns using its “Parallel Persuasion” equation, which is designed to converge user-generated content, social media and public relations. Specifically, the…
News January 3Oracle Announces Largest-Ever Retail Solution Release
Oracle Retail has announced Oracle Retail Release 14 with new features across the entire Oracle Retail solution set, which is the “first major release in four years,” said Mike Webster,…
News January 3Q4 2013 Online Sales Increase 10.3% Over Previous Year
With the 2013 holiday season now behind them, retailers are reporting significant improvements in their e-Commerce and mobile sales results, according to the IBM Digital Analytics Benchmark. The quarterly retail…
News January 2Bain Capital Acquires Bob’s Discount Furniture
Bob’s Discount Furniture, a furniture and bedding retailer, has signed a definitive agreement to sell a major stake of the company to Bain Capital, a private asset management firm. The…
News January 2Analyzing The Aspirational Customer
Following the economic collapse in 2008, many retailers thought the aspiration consumer was gone for good. Gone were the days of high-price impulse purchases, and the endless appetite for designer…
Executive Viewpoints January 2Will These Retail Records Be Surpassed In 2014?
Perhaps one of your New Year resolutions is to achieve a personal goal, be the biggest or first in a category, or the one to surpass a long-standing record. As…
Features December 31Relevant Mobile Marketing Triggers More Purchases
Retailers have the opportunity to connect with consumers in real time, through their personal mobile devices. But for mobile marketing to be successful, retailers must ensure all messages and offers…
Features December 31
