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Is The Apple Watch Your Next Must-Have Engagement Channel?
Ever since Apple Watch was unveiled in March, retail industry players have pondered how the hardware will impact customer engagement tactics and marketing investments. And more broadly speaking, how will…
Executive Viewpoints April 22
Store Tours: Shoes Of Prey Brings Customization To The Store
StoreTours with: Jodie Fox, Co-Founder of Shoes of Prey When shopping for shoes, consumers are often limited to the styles and colors that are available online or in a store.…
News April 22
Shoes Of Prey Helps Consumers Design Their Own Footwear With Interactive Store Experience
Some retailers are implementing customization tools to empower consumers to select their own product designs and patterns. Other brands, such as Shoes of Prey allow shoppers to tailor everything from…
Features April 22
5 Ways Location-Based Services Are Transforming The Retail Industry
Not long ago, when we spoke of location-based services and retailers, it was with a note of caution. Getting a somewhat conservative industry to adopt new wireless technologies that didn’t…
Executive Viewpoints April 21
Adore Me Shares The Love On Mobile And Social Media
With: Sharon Klapka, Director of Business and Brand Development for Adore Me As an online-only retailer, digital is in Adore Me’s blood. Operating in an agile fashion, team members can…
News April 21American Eagle Embraces Mobile To Connect With Millennial Customers
With: Joe Megibow, SVP and Chief Digital Officer at American Eagle Outfitters The target audience for American Eagle Outfitters is tech-savvy Millennials. So it’s only right that the apparel retailer…
News April 21
Yottaa Adds Integrated Security Features To Mobile And Web Optimization Solution
When consumers shop online, they are trusting that the brands and retailers they do business with will keep their personal and payment data secure. But following a slew of data…
News April 21How To Start Seeing Results From Social Media
By Alicia Fiorletta, Senior Editor In August 2011, I was two months into my tenure at Retail TouchPoints. I was fresh out of college and reporting on Aéropostale’s new Facebook…
Executive Viewpoints April 21
Cross-Device Targeting Becomes Top Mobile Marketing Priority For 2015
More than half (58%) of retail executives and ad agencies point to cross-device targeting as their most important asset for mobile marketing efforts in 2015, according to research from Criteo.…
News April 21
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