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Keep it Simple: Why Last-Touch Attribution Is All [Most Of] You Really Need
Many smart, well-meaning marketers have spent a lot of time trying to figure out which specific touches across different channels drove consumers to make a purchase. For example, a buyer…
Executive Viewpoints May 13
JCPenney Leverages Data To Prove The Value Of Digital Marketing Campaigns
In today’s hyper-competitive business climate, retailers are tasked to develop compelling marketing and engagement campaigns that span across all communication and commerce channels. Although it’s important that retailers launch these…
Features May 13Joe Fresh To End Partnership With J.C. Penney
After a two-year partnership, fashion brand Joe Fresh announced that it will depart all U.S. J.C. Penney stores after their existing distribution agreement expires on Jan. 30, 2016. Instead, Joe…
News May 12The Children’s Place Adopts Quantum Analytics For Size And Pack
The Children’s Place, a specialty retailer of children’s apparel and accessories, has selected Q Analytics for Size and Pack Optimization from Quantum Retail Technology. This is the third Quantum solution…
News May 12The Line Between ‘Creepy’ And ‘Cool’ Is Quite Thin
By Alicia Fiorletta, Senior Editor When ever we cover personalization and new technology at Retail TouchPoints, we always have to discuss the “creep factor.” You know the “creep factor.” It’s that…
Executive Viewpoints May 12Import Cargo Levels Returning To Normal After Labor Dispute
Import cargo at U.S. major retail container ports is returning to normal levels, and officials are preparing to count votes for the ratification of a new West Coast labor agreement,…
News May 12
Verizon To Acquire AOL For $4.4 Billion
Verizon Communications is purchasing AOL in a transaction valued at $50 per share, for an approximate total of $4.4 billion. The acquisition is designed to further drive the telecom provider’s…
News May 12
Only 6% Of Marketers Have Captured A Single View Of Customers
Only 6% of marketers say they have attained a single view of customers to support their cross-channel marketing goals, according to a study from Signal. However, 90% of marketers understand…
News May 12
Building Brand Loyalty Through Emotional Connections
It would be nice to think that people make all of their buying decisions based on considerations like price, quality, or convenience. Yet time and again, studies have shown that…
Executive Viewpoints May 12
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