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Kroger Focuses on Execution as Shoppers Remain Under Pressure
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5 Ways Location-Based Services Are Transforming The Retail Industry
Not long ago, when we spoke of location-based services and retailers, it was with a note of caution. Getting a somewhat conservative industry to adopt new wireless technologies that didn’t…
Executive Viewpoints April 21
Adore Me Shares The Love On Mobile And Social Media
With: Sharon Klapka, Director of Business and Brand Development for Adore Me As an online-only retailer, digital is in Adore Me’s blood. Operating in an agile fashion, team members can…
News April 21American Eagle Embraces Mobile To Connect With Millennial Customers
With: Joe Megibow, SVP and Chief Digital Officer at American Eagle Outfitters The target audience for American Eagle Outfitters is tech-savvy Millennials. So it’s only right that the apparel retailer…
News April 21
Yottaa Adds Integrated Security Features To Mobile And Web Optimization Solution
When consumers shop online, they are trusting that the brands and retailers they do business with will keep their personal and payment data secure. But following a slew of data…
News April 21How To Start Seeing Results From Social Media
By Alicia Fiorletta, Senior Editor In August 2011, I was two months into my tenure at Retail TouchPoints. I was fresh out of college and reporting on Aéropostale’s new Facebook…
Executive Viewpoints April 21
Cross-Device Targeting Becomes Top Mobile Marketing Priority For 2015
More than half (58%) of retail executives and ad agencies point to cross-device targeting as their most important asset for mobile marketing efforts in 2015, according to research from Criteo.…
News April 21
Navigating Omnichannel The Right Way
Retail IT spending is expected to surpass $190 billion in 2015, driven by trends such as omnichannel integration. In this era of technical innovation, consumers want all touch points with…
Executive Viewpoints April 21
How Facebook Maximizes Personalized Messaging To Billions
Are you using Facebook to help delivered personalized communication to shoppers? Facebook and SAP have partnered to address this industry challenge. To find out about the benefits of this strategy,…
News April 21
How Retailers Can Effectively Create An Omnichannel Loyalty Plan
When it comes to cultivating customer loyalty, every business leader ideally wants as many seeds as possible. Omnichannel loyalty allows a retailer to approach consumers through a solar system of…
Executive Viewpoints April 20
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