Retail TouchPoints

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E-Commerce Personalization Strengthens​ ​Mud Pie Sales By 120%

With both wholesale and direct-to-consumer business models as well as three distinct product categories, Mud Pie had a pressing need to personalize each customer’s experience. The online retailer of seasonal…

Features March 18
1ajsutera

The Finish Line Appoints Hudson’s Bay Exec As CIO

Athletic apparel retailer The Finish Line has appointed AJ Sutera as Executive VP, Chief Information and Technology Officer. Sutera will oversee the company’s information and technology functions and digital operational…

News March 17

REI #OptOutside Campaign Results Show Power Of Sincerity Plus Engagement

While REI’s decision to close its stores on Black Friday as part of its #OptOutside social campaign prompted debate on whether it was a smart business move, the retailer’s year-end…

News March 17

Z Gallerie Asks Customers ‘What’s Your Style Personality?’

Home furniture and décor retailer Z Gallerie wants to find out the true “Style Personality” of each of its consumers in order to provide them with more personalized content. The…

Features March 17

Store Tours: Digital Signage Draws Customers Into Madame Tussauds

StoreTours with: Blaine McCurry, Madame Tussauds New York Madame Tussauds New York replaced static window displays with Nanolumens digital signage to highlight its diverse offerings and draw more customers into…

News March 16

Ahold-Delhaize Supermarket Super-Merger Reflects Industry Consolidation

Shareholders of international supermarket conglomerates Ahold and Delhaize Group have approved the companies’ intended merger, which would value the combined chains at approximately $28 billion. Ahold, a Dutch grocer, will…

News March 16

How Can Brands Better Cater To Retail Therapy?

Consumers shop for many reasons, but they often shop for one purpose that has little to do with the products they are looking to buy: it makes them feel good.…

Executive Viewpoints March 16

Shinola Leverages Live Chat Capabilities To Boost Conversion Rates 1,600%

In looking to engage with consumers at every point in the decision-making journey, watch and bicycle retailer Shinola implemented the Moxie Digital Engagement Suite. The retailer created an online engagement…

Features March 16

Can Big Data Tools Keep Pace With IoT Growth?

By Adam Blair, Executive Editor If you’ve spent time expanding your analytics capabilities to deal with the complexities presented by Big Data, congratulations — but don’t think you can simply…

Executive Viewpoints March 15
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