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The New Retail Metric For Success
By David Morin, Prism For the better part of the last several decades, ‘sales per square foot’ has been the holy grail of retail analytics. Especially relevant prior to the…
Executive Viewpoints April 15
‘Ace Is The Place’ That Delivers Comical Twists On Iconic Ad Campaign
Ace Hardware has launched an advertising campaign that puts a twist on its familiar “Ace Is The Place” theme song. While the melody’s lyrics typically say “Ace is the place…
Features April 15Does End Of Victoria’s Secret Catalog Signal Print Marketing’s Demise?
Unwanted catalogs have been the bane of homeowners (and postal carriers) for many years. Heavy, bulky reams of paper that are typically tossed in the trash within minutes of arrival.…
News April 14
Top Macy’s, Kohl’s And Neiman Marcus Marketing Execs Resign
The marketing departments of three major department stores are down an executive this year. First, Neiman Marcus’ CMO Wanda Gierhart announced her resignation in order “to focus on other interests.”…
News April 14Retail Recap Of The Week
Greetings, all! Glad to see you’ve taken a break in your day to check out some more weekly info on our blog! Here’s the latest buzz happening around the industry.…
Executive Viewpoints April 14
Godiva Increases Conversion Speed 300% With Shoppable Content
Content-driven marketing is a key ingredient in Godiva’s brand experience. The chocolate retailer, which operates online and in more than 450 boutiques and shops worldwide, saw growing demand from customers…
Features April 14Loblaw Invests More Than $1 Billion As Canadian Retail Shows Strength
Loblaw Companies Limited, already a major Canadian supermarket and pharmacy operator, is setting its sights on getting even bigger. The retailer is planning on investing $1.3 billion (Canadian) into various…
News April 13How Much Should Retailers Base Personalization Campaigns On Gender?
In today’s personalization-driven retail environment, merchants have to pull out every stop imaginable to keep the consumer’s attention while they shop. A recent Euclid Analytics survey reveals a big gap…
Executive Viewpoints April 13Target Doubles Down On Wellness With ‘Connected Health’ Category
The Connected Health section will be featured within Target’s CVS-branded pharmacies, providing customers access to products designed to allow customers to digitally monitor and keep tabs on their health at…
News April 12
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