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Nordstrom Job Cuts Reaffirm Need To Go Digital, But Keep Focus On Brand Experience
While Nordstrom appeared to elude the department store blues prior to 2016, the luxury fashion retailer isn’t out of the woods yet. As part of an initiative to cut $60…
News April 20How Will The Passing Of HB 2 Affect Retailers In North Carolina?
Apple, Lowe’s, Google and Facebook represent a select few of the many companies that expressed their opposition to the passage of the controversial House Bill 2, which includes a provision…
Executive Viewpoints April 20Simon Property Group Seeks 50% To 70% Energy Savings With Intelligent Malls
Simon Property Group has partnered with Current, powered by GE, a digital power service, to deliver the next generation of efficient, intelligent malls. Through the partnership, Simon plans to install…
News April 20
Audio Brand Harmonizes Digital Experience Worldwide With SaaS Platform
Until fairly recently, Harman International suffered from something of an identity crisis. If consumers knew the name at all, they associated it with high-end audio brands such as Harman Kardon…
Features April 20Flipp Raises $61 Million For Mobile-Accessible Circulars
Furthering the idea that print marketing is on the decline, Flipp, which enables consumers to use their smartphones to access digital circulars, has raised $61 million from General Atlantic. The…
News April 19Sporting Goods Sector’s Woes Continue As Sport Chalet Shutters All Stores
There’s more bad news in the sporting goods vertical, even as Sports Authority has managed to push back the date for a planned bankruptcy auction to May. The delay request…
News April 19
Multi-Screening: Increase Your Impact Through Social Media
As a marketer who utilizes multiple channels both online and offline, tracking the impact and effectiveness of campaigns is core to providing essential insight into how to optimize and improve…
Executive Viewpoints April 19
Sometimes You Just Need a Little “Push”
Marketers and retailers are under nearly constant pressure to cut through the noise of every other retailer trying to sell their product to the right customer, at the right place,…
Executive Viewpoints April 19
Why Cash-Back Rewards Aren’t Just For Credit Card Companies Anymore
Loyalty programs are gaining steam as retailers of all sizes look to attract new customers and build relationships over the long term. From the simple coffee shop stamp and earning…
Executive Viewpoints April 19
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