Retail TouchPoints
Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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Godiva Increases Conversion Speed 300% With Shoppable Content
Content-driven marketing is a key ingredient in Godiva’s brand experience. The chocolate retailer, which operates online and in more than 450 boutiques and shops worldwide, saw growing demand from customers…
Features April 14Loblaw Invests More Than $1 Billion As Canadian Retail Shows Strength
Loblaw Companies Limited, already a major Canadian supermarket and pharmacy operator, is setting its sights on getting even bigger. The retailer is planning on investing $1.3 billion (Canadian) into various…
News April 13How Much Should Retailers Base Personalization Campaigns On Gender?
In today’s personalization-driven retail environment, merchants have to pull out every stop imaginable to keep the consumer’s attention while they shop. A recent Euclid Analytics survey reveals a big gap…
Executive Viewpoints April 13Target Doubles Down On Wellness With ‘Connected Health’ Category
The Connected Health section will be featured within Target’s CVS-branded pharmacies, providing customers access to products designed to allow customers to digitally monitor and keep tabs on their health at…
News April 12Is Playing ‘Catch-Up’ With Same-Day Delivery Worth The Effort?
By Glenn Taylor, Associate Editor Amazon’s recent expansion of its same-day delivery service to 11 more U.S. cities has created another big set of consumers who now have access to…
Executive Viewpoints April 12Michaels Leverages Pricing, Promotions And Markdown Solution Suites
Arts and crafts retailer Michaels has entered into a multi-year agreement with Revionics, Inc. to implement its suite of merchandising solutions, including Revionics Promotion Suite, Revionics Markdown Suite and Revionics…
News April 12
Rock/Creek Unites Digital And Store-Based Customer Tracking
Rock/Creek has a lot to gain from learning about its customers — particularly their plans for outdoor adventures. The retailer’s most valuable shoppers are those who are about to “graduate”—…
Features April 12
Cutting Through The Clutter With LED Digital Signage
Today’s world is truly a digital world, and with the onslaught of social media, online purchasing and mobile apps, consumers are being bombarded by marketing messages more than ever before.…
Executive Viewpoints April 12
How To Add Simplified Revenue Opportunities During Checkout
How simple is your checkout process for customers? Is it an arduous task for shoppers, or perhaps the opposite, with everything handled on a single page? This is an important…
Executive Viewpoints April 12
