Retail TouchPoints
Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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4 Ways To Improve The Cross-Channel Customer Experience
By Kali Kasprzyk, Echidna Google the phrase omnichannel for retail. The articles on this topic and stats around it are mind blowing. And still, most retailers don’t employ a true…
Executive Viewpoints April 18
Sailthru Acquires Carnival To Enhance Cross-Channel Personalization
Customer Retention Cloud provider Sailthru has acquired Carnival, maker of a mobile marketing automation platform. The acquisition will allow Sailthru to give brands such as JustFab and TaskRabbit the ability…
News April 18Jenny Yoo Grabs Real-Time Data With PLM Solution
Awful, garish bridesmaid dresses may be a staple of comedic films, but they’re not so funny in real life. Since 2002, Jenny Yoo Collection has offered stylish, understated apparel for…
News April 18
In-Person Interactions Rev Up Advance Auto Parts Rewards Program
For the third year in a row, Advance Auto Parts is pulling out all the stops to bring attention to its Speed Perks customer loyalty program, rolling out an RV…
Features April 18The New Retail Metric For Success
By David Morin, Prism For the better part of the last several decades, ‘sales per square foot’ has been the holy grail of retail analytics. Especially relevant prior to the…
Executive Viewpoints April 15
‘Ace Is The Place’ That Delivers Comical Twists On Iconic Ad Campaign
Ace Hardware has launched an advertising campaign that puts a twist on its familiar “Ace Is The Place” theme song. While the melody’s lyrics typically say “Ace is the place…
Features April 15Does End Of Victoria’s Secret Catalog Signal Print Marketing’s Demise?
Unwanted catalogs have been the bane of homeowners (and postal carriers) for many years. Heavy, bulky reams of paper that are typically tossed in the trash within minutes of arrival.…
News April 14
Top Macy’s, Kohl’s And Neiman Marcus Marketing Execs Resign
The marketing departments of three major department stores are down an executive this year. First, Neiman Marcus’ CMO Wanda Gierhart announced her resignation in order “to focus on other interests.”…
News April 14Retail Recap Of The Week
Greetings, all! Glad to see you’ve taken a break in your day to check out some more weekly info on our blog! Here’s the latest buzz happening around the industry.…
Executive Viewpoints April 14
