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Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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Sporting Goods Sector’s Woes Continue As Sport Chalet Shutters All Stores
There’s more bad news in the sporting goods vertical, even as Sports Authority has managed to push back the date for a planned bankruptcy auction to May. The delay request…
News April 19
Multi-Screening: Increase Your Impact Through Social Media
As a marketer who utilizes multiple channels both online and offline, tracking the impact and effectiveness of campaigns is core to providing essential insight into how to optimize and improve…
Executive Viewpoints April 19
Sometimes You Just Need a Little “Push”
Marketers and retailers are under nearly constant pressure to cut through the noise of every other retailer trying to sell their product to the right customer, at the right place,…
Executive Viewpoints April 19
Why Cash-Back Rewards Aren’t Just For Credit Card Companies Anymore
Loyalty programs are gaining steam as retailers of all sizes look to attract new customers and build relationships over the long term. From the simple coffee shop stamp and earning…
Executive Viewpoints April 19
TouchCommerce Rolls Out SMS Messaging
TouchCommerce has released TouchSMS, a solution leveraging native text messaging (SMS) capabilities to engage consumers in a personalized, two-way brand interaction with a live retail representative. With TouchSMS, enterprises have…
News April 19
Prelert Machine Learning Analytics Detects Incidents And Trends In Real Time
With retailers facing difficulties monitoring high volumes of data and identifying trends in real time, Prelert launched the Retail Order Analytics solution, which focuses on providing merchants with machine learning…
News April 19
Fraud Percentages On The Rise, With Mobile The Most Vulnerable
As retailers embrace new payment mechanisms geared to online, mobile and international commerce, they must be aware of key pain points and current fraud trends. According to the 2016 LexisNexis…
News April 19Chairish Auction Puts Spotlight On Design Influencers
Online marketplace Chairish has partnered with retail tastemaker, blogger and designer Emily Henderson to launch the first in a series of Chairish Auction shopping events. Through the auction, Henderson will…
News April 18Does Facebook Messenger Signal More Automated Customer Service Ahead?
While social media has become an important retail vehicle for marketing and consumer engagement, Facebook’s new API for Messenger brings a different twist to the concept of retail customer service.…
News April 18
