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Kroger Focuses on Execution as Shoppers Remain Under Pressure
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34% Rise In Ad Blocking Forces Retailers To Seek Marketing Alternatives
Retail brands need to step up their search for additional ways to reach consumers online, as there is strong evidence that more shoppers have grown tired of seeing advertisements. Ad…
News July 7Abercrombie & Fitch Lawsuit Alleges Gap Poached CMO
Earlier this year, Gap filled its year-long CMO vacancy with the appointment of former Abercrombie & Fitch Senior VP of Marketing Craig Brommers. Brommers is set to begin his new…
News July 6
Oracle Appoints Ray Carlin To Lead Retail Business Unit
The Oracle Retail Global Business Unit will now be led by Ray Carlin, who has been appointed SVP and General Manager of Oracle Retail. Carlin will be responsible for the…
News July 6Staples Considers Selling Off All UK Stores As Brexit Fallout Looms
The failure to complete its merger with Office Depot appears to have brought Staples yet another difficult financial decision. The office supplies retailer is now considering selling off all 107…
News July 6Walmart Vies With Amazon Prime By Expanding Two-Day Delivery Service
After a year-long wait, Walmart has finally made ShippingPass available to all U.S. consumers, setting up a fulfillment service to rival Amazon Prime. The unveiling amps up the competition at…
News July 6Is Food & Drink The Medicine For Barnes & Noble’s Struggles?
As Barnes & Noble continues to hang on as the last of the dying breed of bookstores, the retailer’s struggles have forced it to try out a new store concept…
Executive Viewpoints July 6
Fender Uses Visual Tools To Facilitate Custom-Designed Guitar Sales
Unless you happen to be a guitar-smashing heavy metal rock star, it’s unlikely you’ll be buying multiple guitars from 70-year-old instrument maker Fender. So the company has a strong incentive…
Features July 5
The Gift (Card) That Keeps On Giving
For a long time, pre-paid gift cards have presented retailers with a prime awareness-building opportunity for both existing and new customers. Gift cards encourage consumers to interact with a business…
Executive Viewpoints July 5
The Future Of Retail Marketing Means Escaping The Pull Of The Past
It should come as no surprise that the past few years have taken a toll on the retail sector. From the smallest stores to the nation’s giant chains, the outlook…
Executive Viewpoints July 5
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