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Moving Beyond The Hype: 3 Tips To Bring Personalization To The Next Level
It should come as no surprise that location-based marketing is gaining traction as it evolves, especially in the retail industry. It’s got the magic formula to deliver the right message…
Executive Viewpoints August 23 Lessons For Retailers From Broadway’s Pricing Competition
By Adam Blair, Executive Editor Even if you don’t follow the Broadway theater scene, you may have heard about a show called Hamilton. This rap- and hip-hop-infused musical about founding…
Executive Viewpoints August 2
The Delicate Art Of Delivering A Personalized Experience
According to Gartner, less than 10% of top retailers in the U.S. believe they are highly effective at personalization, and nearly one-third report having limited or no capacity to support personalization…
Executive Viewpoints August 2
Four Tips To Create A Thriving Online Store
Quick quiz: which of these retail locations will drive more sales? At Ernie’s Emporium, shoppers have to look long and hard to find an associate for help with a question…
Executive Viewpoints August 2
Overcoming The Organizational Obstacles Of Omnichannel
Consumers are desperate for omnichannel experiences. They work across channels; why can’t their favorite retailers? In their minds it is as simple as that, and a lack of multi-channel strategy…
Executive Viewpoints August 2
Intel Collaborates With Impinj To Combine Sensor Platform and RFID Technology
Intel and Impinj, a manufacturer of RFID devices and software, are teaming up to integrate the Intel Retail Sensor Platform, an inventory management system, into the Impinj RAIN RFID solution.…
News August 2
Edgecase Launches Product Intelligence Platform To Streamline Search
Edgecase has released the Product Intelligence Platform, designed to create and optimize product data for e-Commerce performance so that retailers across numerous verticals can improve their top-line metrics. The platform…
News August 2
3 Lessons For Retailers From Broadway’s Pricing Competition
Even if you don’t follow the Broadway theater scene, you may have heard about a show called Hamilton. This rap- and hip-hop-infused musical about founding father Alexander Hamilton has been playing…
Editor's Perspective August 2
Storytelling, Relationship Building Top BTS Marketing Tactics
With back-to-school (BTS) spending expected to reach more than $75 billion in 2016, retailers cannot afford to skimp on marketing and advertising campaigns. The BTS shopping season is now longer…
Features August 2
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