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Ready To Implement An Omnichannel Solution? Five Factors To Consider
Every retailer is grappling with the challenge of how best to create a seamless omnichannel presence. As the number of disparate, nonlinear touch points along the customer lifecycle journey continue…
Executive Viewpoints August 16
Why Kanye West’s Partnership With Adidas Is More Than An Endorsement
Leveraging influencers such as bloggers and YouTube stars to boost brand awareness and engagement has become the norm for many companies. What’s not to like? Research by McKinsey shows that word of mouth generates…
Editor's Perspective August 16German Hypermarket Goes Digital With ESLs
Hypermarket retailer Kaufland Group has chosen digital display solutions provider Displaydata to supply its stores across Europe with Electronic Shelf Edge Labels (ESLs). Kaufland currently operates more than 650 hypermarkets…
News August 16
The Secret Sauce Behind Pop-Up Store Popularity
While pop-up stores have been a growing avenue for retailers seeking to build an alternative brick-and-mortar presence, the changes in consumer behavior have taken these shop concepts from a niche…
Features August 16
Search Engines Remain Powerful ‘Funnels’, Even Against Amazon
While Amazon continues to be at the forefront of e-Commerce sales, online brands shouldn’t give up their quest to gain visibility among consumers, especially when it comes to search engine…
News August 16Why A Few Bad Reviews Won’t Ruin Your Business
By Jordan Garner, Trustpilot Online reviews are no longer just convenient, they are now critical to a consumer’s decision to buy or pass on a product or service. A recent…
Executive Viewpoints August 15Mobile Payments: Strength In Numbers, Or Better To Go Solo?
In yet another sign of how fragmented the mobile payments environment is becoming, CVS Health has introduced its CVS Pay solution, which is integrated into the retailer’s mobile app. The…
News August 15JCPenney Increases Comp Sales 2.2% In Q2, Finds Buyer For Dallas HQ
It seems as though JCPenney is on track to turn its business around. The department store announced its second quarter financial results, which showed a comparable store sales increase of…
News August 15
Under Armour CMO Hire Takes Page From Amazon’s Innovation Playbook
Under Armour has made a big splash in reshaping its executive-level team, making three moves specifically designed to help the brand accelerate its growth within the sportswear industry: Kip Fulks…
News August 15
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