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Toys “R” Us Exec Fills Vacant Macy’s CMO Role
Macy’s has appointed Richard A. Lennox as its new Chief Marketing Officer, effective Sept. 15, 2016. Lennox will be responsible for the department store’s omnichannel market presence and strategy, including…
News August 19
Bon-Ton Can’t Escape Department Store Doldrums
Slow sales have continued to hamper the majority of department stores in 2016, and it appears Bon-Ton is as vulnerable to these woes as any other retailer. Q2 comparable store…
News August 18Walmart Delivers Promising E-Commerce Bounceback In Q2
On the heels of its $3.3 billion acquisition of Jet.com, Walmart released its Q2 earnings report, showing a comparable store sales increase of 1.6% and a slight revenue improvement of…
News August 18
Department Store Drama Dominates Q2; Are More Store Closings In The Cards?
A disappointing Q1 for department stores kept all eyes on a select few retailers throughout Q2. Although the major department stores managed to improve their financial results over Q1, these…
News August 18
Tech Vet Eric Best Joins Amperity as Chief Customer Officer
Seattle-based machine-learning marketing startup Amperity announced that Eric Best will join the company’s leadership team as Chief Customer Officer. Best brings more than 20 years of executive operating experience in…
News August 18
Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand
Influencer marketing has been a core part of the Birchbox business strategy since the beauty subscription service launched in September 2010. In fact, much of its initial growth was the…
Features August 18How Will Facebook’s New ‘Consumer Choice’ Ad Format Impact Ad Blocking?
In the midst of the rise of ad blocking services, Facebook has recently made it more difficult for these programs to work on its site. But at the same time,…
Executive Viewpoints August 17Westfield Opens $1.4 Billion World Trade Center Mall In Lower Manhattan
Westfield held the grand opening of its World Trade Center mall location in Manhattan on August 16, 2016. The $1.4 billion mall, which encompasses 365,000 square feet of retail space,…
News August 17
Everlast Site Search Bumps Up E-Commerce Conversion Rates From 0.15% To 1.5%
Everlast Worldwide Inc., a manufacturer, distributor and wholesaler of boxing and fitness equipment, increased e-Commerce conversion rates from 0.15% to more than 1.5% since implementing site search capabilities from SLI…
Features August 17
