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Wayfair Boosts Click-Throughs And Traffic With Optimized Search Ads
Online retailers want lots of people to click through the ads they place on search engines, but what they really need is lots of the right people to click on…
Features August 245 Digital Transformation Tips From The Experts
By Debbie Hauss, Editor-in-Chief The vibe at the 2016 eTail East show last week in Boston was invigorating. Each speaker was proud and enthusiastic about telling their own digital transformation…
Executive Viewpoints August 23Apple Stores Renovate, Rebrand And Rename Employee Positions
Rarely one to stay in the same place before trying out a new concept, Apple is making some tweaks to its brick-and-mortar retail business. The tech giant will be implementing…
News August 23Mapping Macy’s Biggest Market Share Losses
In preparing to close another 100 stores in the U.S., Macy’s has been the poster child for the difficulties that have plagued department stores in 2016. With the retailer aiming…
News August 23
Where Is The Line Between Creative Inspiration And Intellectual Property Theft?
Fast fashion brands Forever 21 and Zara are being accused by independent artists of stealing their original designs and placing variations on their merchandise. This controversy highlights a growing reality within retail: Designers have…
Editor's Perspective August 23
Four Mobile UX Features For A Better In-Store Experience
Up 39% since 2009, global mobile penetration is providing consumers with the freedom and flexibility to make purchases from just about anywhere. According to the 2015 Global Payments Report from…
Executive Viewpoints August 23
Hyper-Personalize Campaigns Using Analytics: Four Ways to Increase Customer Spending
When it comes to marketing, long gone are the days of a business sending out a homogeneous message and hoping it “stuck,” that is, resonated enough with the customer to…
Executive Viewpoints August 23
RevCascade Launches Marketplace Automation Management Platform
RevCascade unveiled a marketplace automation platform designed to enable brands to plug in hundreds of e-Commerce sites through a single integration, while also enabling retailers to launch, operate and scale…
News August 23
TouchCommerce TouchAssist Virtual Assistant Leverages Natural Language Technology
TouchCommerce has launched TouchAssist, a customer engagement solution designed to enable brands to offer intelligent automated conversations via a “smart” virtual assistant. TouchAssist leverages Natural Language Understanding (NLU) technology from…
News August 23
